Rooted in the vibrant, chaotic melting pot of New York City, the visual identity celebrates the metropolis in all its wild and authentic glory. We illustrated various portraits capturing the city’s peculiar yet eccentric residence frozen in mid-euphoria in order to reflect the brand’s one and only mission: delivering an absolute taste orgasm straight to your palate.

The logotype and its hyper-extended version vibrate with over-the-top excitement, and amplify raw human emotions. Completing the identity is a logomark: a tree of stacked cups that transforms into a stylized sugarcane stalk. Playful, loud, and brilliantly distinct, every touchpoint screams Ép Phêêêêê.