Our latest collaboration with Downy brings together creative direction, a series of six videos, e-content kit and a curated gift box altogether as a multi-sensory journey.

With the launch of Downy Luxe, the challenge is to translate highly functional product features into a visual langue that stands apart from the market yet screams sensational.
 After a few explorations, we landed on an approach where light, texture, movement and petals became the storytellers-capturing product performance while connecting with audiences through emotion and memory.