Táo Tào blends Cantonese-Vietnamese nostalgia with a modern, youthful spirit. For 2025’s Full Moon Festival (“Trung Thu”) – a celebration rooted in reunion, gratitude, and community – we reimagined the brand through an intimate and playful lens that deepened emotional connections with their audience. We crafted a campaign centered on “togetherness”, highlighting the intimate, quirky, and joyful moments shared between people inspired by the rich and beautiful Chợ Lớn neighbourhood.

We also expanded Táo Tào brand identity with new design elements and printed matters, further highlighted the playfulness the brand is originally all about. We crafted a jelly-like mascot character from the visual language of the logo, and compose those characters in a way that express togetherness and community altogether as a multi-sensory journey.